Ted Makarewicz is a brand strategist with a simple mission of making reality more interesting for his clients. He does this through in-depth qualitative research, collaborative storytelling, and creative development. He values design over decoration, passion over pageantry, and character over competition. 

Throughout his career in marketing, he has traveled the world to uncover the valuable human truths that make his clients fall in love with their brands. He currently lives in San Francisco with his husband Nick and his dog Matilda. In his free time, he can often be found in the kitchen, hovering over his latest culinary experiment.