• Ted Makarewicz
    Brand Strategy | Design | Innovation

About Me

I'm a freelance brand strategist who has spent the past 10 years positioning and innovating for some of the world’s biggest brands. Using my strategy background, design skill set and passion for problem solving, I help clients solve big, scary problems in order to bolster their presence in the world. I have worked with brands such as Google, Target, Harman, Warner Brothers, Gap Inc. and Uber.

In addition to having an eye for design, strong digital know how and a strategic mindset, I know how to make balloon animals and can solve the Rubik's Cube in less than two minutes. Those, however, are my less marketable skills.

I'm always interested in learning about new opportunities, so please reach out!

Capabilities

  • Brand Strategy

    Extensive brand vision, mission and positioning work for some of the biggest companies in the world.

  • Research

    Qualitative and quantitative. I've done recruiting, expert interviews, and ethnographies at a global level.

  • Innovation

    Innovation concepting for consumer packaged goods, service design, tech products and platforms.

  • Graphic Design

    Proficient in Adobe Creative Suite with several years of experience in print production.

  • UX Design

    Creative Technology degree from VCU Brandcenter. Thorough knowledge of best practices and interaction design.

  • Motion Graphics

    Proficient in After Effects. Capable of developing fully animated pieces including storyboarding, sound and assets.

Jabari Simmons
New York, New York

"Ted is a bright, strategic "big thinker," who earned the respect of his peers and agency leaders at ArnoldNYC, alike. He was always eager to take on tasks, and wasn't afraid to go beyond the immediate ask, to ask the right questions, and to bring "a little something extra."

Ryan Ku
San Francisco, California

"Ted is that rare type of teammate who just magically makes everyone around him better. His "I can figure that out" attitude elevated not only the work but the capacity and range of the entire office. Calling him a swiss army knife would be a disservice but Ted is the kind of thinker/maker that you can drop into almost any project and have the confidence that great things will happen. He has an authentic passion for great work and solving puzzles– which made him indispensable as we were tasked with many "unsolvable" puzzles in our time working together."

Past Projects

If you're interested in the work I've done, please reach out. I am happy to provide examples and explain my involvement. Here are some projects you might be interested in talking about.